News Release
For Immediate Release: 2.28.24
Contact: John Manning, media@firstliberty.org
Direct: 972-941-4453
Hulu Quickly Reverses Course, Approves Church Ad Promoting Worship Service
Law firm hopes television platform will publish advertising policy and apply it fairly to avoid future conflicts.
Ft. Worth, TX—First Liberty Institute today announced that Hulu has reversed itself and accepted a Fort Worth, Texas church’s advertisement promoting its new weeknight church services.
“We are grateful to Hulu for its quick response to our demand letter and for accepting Hulen Street Church’s ad,” remarked Jeremy Dys, Senior Counsel at First Liberty Institute. “In the future, Hulu—and others in Big Tech—could avoid these kinds of conflicts by adopting advertising policies that do not discriminate against religious organizations, being transparent about its advertising policy, and applying it fairly.”
Hulen Street Church serves its local community in Fort Worth, Texas. Recognizing that a significant and growing number of people in the local area work on Sunday, like first responders, the church recently began hosting a new Thursday night service. To advertise its new service time, the church created a 22-second video ad in which Pastor Wes Hamilton extends a short invitation. The church successfully placed its ad through Facebook, Instagram, and Google Ads, but despite seeming to fit Hulu’s announced advertising policy, Hulu originally rejected the ad twice.
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About First Liberty Institute
First Liberty Institute is a non-profit public interest law firm and the largest legal organization in the nation dedicated exclusively to defending religious freedom for all Americans.
To arrange an interview, contact John Manning at media@firstliberty.org or by calling 972-941-4453.
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